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Mr Jean Daniel Pasche, President of The Swiss Watch Federation, gives an explanation of the mission of his organisation in the world and its actions to protect the Swiss Made label and its actions against counterfeit watches (interview 2003)

 
- Jean Daniel Pasche. You are the president of the Swiss Watch Federation.
Could you explain shortly the meaning of your federation and its mission in the world?

( Length: 2 mn )

- What is exactly the meaning of Swiss Made? We usually speak about the Swiss Made at the movement or watch level.

( Length: 2 mn )

- We know that counterfeit is harming brands as we found several times hundred of thousands of watches in the markets. How do you proceed to fight this enormous industry?

( Length: 3 mn 35 sec.)

- Exports of watch are pretty stead. As figures show, since several years we see growth.
How do you forecast the coming years in the watch industry?

( Length: 3 mn 51 sec.)

- What are the objectives for 2003?

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- As a conclusion Mr President, what are your recommendations?

( Length: 2 mn 24 sec.)